01 / Residential real estate
Riverline
Social media + paid acquisition · February–September 2025
From a dormant account to a third acquisition channel.
~43 / monthSocial inquiries
$19.54Paid-social CPL
4Confirmed transactions
Selected work / 2023–2025
The work.
And what it took.
11 operating records. Decisions, systems, outcomes — and the parts that did not work.
Based on the project owner’s supplied records. Each case separates reported results from attribution limits.
View case study
02 / Restaurants, café + bakery
VÉRA Group
Reputation + social operations · September 2024–June 2025
Three properties. One system that could run without the lead.
43 minDirect replies in business hours
307Tracked creator visits
41% → 55%Utro weekend occupancy
03 / Dental care
Aquamarine Dental
Local SEO + compliant editorial operations · June 2024–May 2025
Make the claims safe. Then make the service discoverable.
280 → 1,180Monthly organic website visits
27%New patients attributed to digital
~82%Source-field completion
04 / Home goods e-commerce
NordHaus
Technical SEO + content recovery · March–November 2025
Recover visibility with a backlog engineering could actually deliver.
81K → 253KMonthly organic visits
4.3s → 2.2sLCP · 75th percentile
+70.9%Traffic versus former 148K baseline
05 / Online design education
SETKA
Webinar funnel + paid acquisition · January–October 2024
Cheap registrations were not the bottleneck. Attendance was.
12% → 34–36%Live attendance
~$115Attributed paid CAC
36 → 74Total sales per measured cohort
06 / Four-location beauty salon group
LUMIÈRE
Digital booking + CRM retention · March 2024–February 2025
Get the front desk out of the call-center business.
~210 / monthTracked social-origin bookings
323CRM reactivation visits
58% → 76%Off-peak utilization
07 / B2B restaurant software
TableFlow
Expert content + qualified pipeline · May 2024–April 2025
Paid acquisition failed. Expertise built the pipeline.
38Marketing-sourced SQLs
21Confirmed marketing-sourced customers
$11.2K → $19.4KMRR · not solely attributed to marketing
08 / Two children’s education centers
SOVA
Seasonal enrollment + local trust · August 2023–September 2024
Two enrollment seasons. Not twelve interchangeable months.
71% → ~97%September group utilization
85 → ~240Peak monthly leads
~40Children on the waiting list
09 / D2C knitwear
TEPLO
Brand launch + acquisition economics · September 2024–June 2025
The first drop sold. The economics were bad.
92% / 11 daysFirst-drop sell-through
$19.40 → $11.80Reported CAC · Drop 1 to Drop 3
~24%Repeat purchase within 90 days
10 / Two-location dark kitchen
TESTO & TIGR
Direct ordering + content operations · February–November 2024
The video worked. Four days later, the kitchen was breaking.
~57 → ~480Direct monthly orders
86% → 61%Aggregator share
41Refunds after a viral surge
11 / Automotive service and repair
AutoPrime Service
Tracking / Repair · March–October 2024
Everything Worked. Nothing Was Connected.
~25% → ~85%Leads with a known source · month 7
<1 hourMeasured website inquiry response · month 7
61 / monthTracked advertising-origin appointments
Also in the archive
Our own launch
The existing Lena Noir study documents an independent BlueRock project, separately from these client engagements.
Lena Noir launch study ↗