LENA NOIR — CONTENT PLANNING RECORD
https://lenanoir.com/insights/building-a-content-calendar-from-existing-material

Copy one record per idea. Channel adaptations belong to the same idea.
Do not enter passwords, customer private details or confidential access links.

MONTH:
BUSINESS GOAL:
AUDIENCE:
INCLUDED CHANNELS:
FINAL APPROVER:
BACKUP APPROVER:
AGREED REVIEW DEADLINE:

IDEA ID:
MESSAGE / CUSTOMER QUESTION:
SOURCE MATERIAL:
EVIDENCE FOR CLAIMS:
RIGHTS / CUSTOMER PERMISSION:
CAPTION DRAFT:
CHANNEL 1 / FORMAT / ASSET VERSION:
CHANNEL 2 / FORMAT / ASSET VERSION:
NEXT ACTION FOR THE READER:
REVIEWER:
REVIEW DUE:
STATUS (Draft / In review / Approved / Scheduled / Published / Hold):
CONSOLIDATED CHANGES:
APPROVED VERSION / BY WHOM / WHEN:
SCHEDULED DATE / TIME / TIME ZONE:
PUBLISHED URLS:
OBSERVATION / NEXT STEP:

Before publishing: check permission, factual accuracy, asset version, links and
channel. Unanswered review is not approval. Changed assets return to review.

Month-end review:
- Which agreed ideas actually published?
- What did customers ask in response?
- Which enquiries were received (not just clicks)?
- What material is missing for next month?
- What should we repeat, change or stop?